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What is Facebook ?

Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. Many people start using Facebook as a way to share their life publicly, now companies are using it to promote their business. Facebook has been called the "thinking person's" social network. Compared to many other social networks, Facebook gets new features and improvements on a regular basis. With over 500 million users now registered with Facebook, there should be potentially new customers for your business. You have to register for an account so you are able to use Facebook.


Why use Facebook for business ?

Facebook was set up primarily for non-business use but now you can use it to help promote your business.

You are able to promote your business on Facebook by setting up a business page. To set up a business page is easy but will require time to build and maintain it. All business pages are made public and they are split into different categories such as local businesses, brands, musicians. Anyone can become a fan of your business page even your competitors. When you make a business page you are able to include your website name, a short description and information about your products. You are also able to add your logo for your business aswell.

Business pages allow you to have multiple administrators, so other people will be able to help manage your account. As the administrator, your name and profile will not show up anywhere on your Page. You are the behind-the-scenes manager. When you post new information or respond to a discussion thread, it will appear to be posted by your company rather than you personally.
In addition to being the administrator of your Page, you will want to become a fan. Once you become a fan, you will be listed among all the other fans on your Page and all the Pages of which you are a fan will show up on your profile –giving your business more visibility to your network.

Now that you’ve built your Page, you need to get some fans. Here are a few ideas to get you started.

  • Create an engaging Page - Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you. Leverage the viral nature of Facebook – the news feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.
  • Draw on your existing network - You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog.
  • Make your Page publicly searchable -By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”
  • Communicate with Wall Posts - Each Facebook member has a “wall” where friends can post messages. This is a great place to post a quick note to those in your friends list. In the business networking world, this is the online equivalent of picking up the phone to say hello.
  • Update your status - On your Facebook home page there is a status box, an ideal place to promote events, share tips and even boost sales.


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