Social Book Marking
What are Social Bookmarking sites?
Social bookmarking sites are websites that allow users to post their favourite websites by using keywords or tags to categorise them.This allows other users to take these bookmarks and add them to their collection or share them with other people. Social Bookmarkers save the links to pages that they wish to remember or share with others. They can be thought of a bit like an online list of favourite or useful websites. This can then be accessed from anywhere without the restriction of having saved it to a desk bound PC.
There are various Social Bookmarking sites of which these are amongst the most well known.
- Stumble Upon -
StumbleUpon allows the users to experience the internet in a new way. Instead of using a search engines to search for specific items, Stumble Upon users only have to tag thieir personal or professional topics of interest. By using the Stumble Upon tool bar the user can then channel surf the web.
When you have done so, the user will then be randomly directed to specific websites which correspond with their lists of interest. You can then choose to tag the webpage you are on and give it a mark if you would like to see the website again.
Users can also use the Stumble Upon toolbar as a form of social bookmarking. By surfing the web and tagging or submitting specific websites, each user can keep track of which websites they like and share it with others.
- Delicious - delicious allows you to easily add sites you like to your personal collection of links, to categorize those sites with keywords, and to share your collection not only between your own browsers and machines, but also with others. When you find a web page you'd like to add to your list, you simply select the delicious bookmarklet, and you'll be prompted for information about the page. You can add descriptive terms to group similar links together, modify the title of the page, and add extended notes for yourself or for others. You can access your list of links from any web browser.
- Digg - Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by their users. Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of visitors to see. Because Digg is all about sharing and discovery, there’s a conversation that happens around the content.
- Reddit - Users can browse and have the option to submit links to content on the Internet or submit "self" posts that contain original, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. In addition, users can comment on the posted links and reply to other commentators consequently forming a vibrant community. Reddit is unique in that users may create their own topical sections for which to submit their links and to comment.
- Blinklist is a great social bookmarking site for beginners and for long-time users. The video tutorials make it easy for those new to social bookmarking to get up and running. The blink button added to the browser toolbar is a great way of quickly bookmarking and tagging sites without moving away from the website, and the ability to highlight some of the text on the site is an added bonus.
Why encourage Social Bookmarking ?
You may be thinking - "I am a business website owner, what advantage does encouraging Social Bookmaring hold for me?" The short answer is that you may or may not see any quick increase in sales or leads. However it is a good addional strategy for your Social Media Optimisation and as a way to organically grow quality back links and deep links into your site. It may also provide some good Off Page Search Engine Optimisation.