Search Engine Optimisation is an umbrella term that is loosely applied to many different things by various web professionals, some of which have no idea about Search Engine Optimisation.
Simply put Search Engine Optimisation is the collective name for a list of actions and enhancements that can be applied to a website in order to help it to be found and listed more favourably by Search Engines e.g. Google , Yahoo or MSN.
There are a lot of conmen dotted around the internet today wanting to extract money from unsuspecting customers without doing very much work. This is because SEO Marketing is difficult to quantify, and the client rarely understands the process.
There are two audiences for every website - your human visitors and the Search Engines. While your website should be aimed squarely at the human visitor, approximately 85% of your potential customers will find your website through a Search Engine. That means that you need to make your website friendly to the Search Engines as well as to your human visitors.
What is a Search engine friendly site?
Search engines index your site through the use of robots. These are computer programs that crawl their way through the internet by moving through your website and recording the text on each page for their database. A search engine friendly site is one that makes it easy for the robots to find every page that you want your customers to visit.
We understand clearly the process of creating a Search Engine friendly website and create a you a strategy and solution to potentially help improve your position.
Case study
An example of a project we have been involved in, would be Temples Estate Agents in Aylesbury. I was approached by the MD to undertake a Search Engine Optimisation project on their website. He gave me specific criteria by which he would assess the success of the project. One of these criteria was to be listed on page one of Google with specific search terms relevant to his business needs.
Try it for yourself
Search Google for Temples using Search One and also Search Two
Affordability
Creating, developing, upgrading or replacing your website could be much more affordable than you think.
Quality
All of our designs are written using quality web code, to ensure it maximises your website's potential.
Personal service
You can speak directly to our web designers and developers, we are based in England and will never sub contract your work.
Support
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Advice and information
We can answer questions you may have about your website or offer you advice and information.
Let us do the work...
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